ECON X499.18 - Market Analysis

Introduction to the analysis and critical thinking that is required to navigate the multitude of factors involved in investment prioritization decisions including market and competitive analysis, trend evaluation, and financial statement analysis. Finance is focused on prioritizing limited resources to achieve the highest return on investment. This course will introduce market, competitive, and financial models commonly leveraged in finance organizations to evaluate markets, assess competition, and prioritize investment decisions.

Learner Outcomes

• Enhance your strategic finance skillset.

• Learn how to successfully use market analysis models, including Porter’s 5 Forces and SWOT analysis, to evaluate markets for investment.

• Leverage business cases to evaluate real-world situations and provide recommendations.

• Practice leveraging financial data and medium to communicate with key stakeholders